"The Japanese Influence"

Taisho period (1900-1935),or as it is called in the Art Deco era brought many changes to that of traditional Japanese art and life.The conundrum of the era being how to embrace modernity and still keep ones quintessential Japanese traditions and values.Nowhere more clearly can this dichotomy be seen than in the lives of the Japanese woman of the time, where the stark contrast between the "moga" modern girls 
and the traditional "good and wise" wife and mother was very stark indeed.

AS ini other countries around the world the Art Deco movement in Japan was a major break away form more traditional art forms.The Japanese artists of the time endeavoured to capture the the essence of  modern life, but the also used traditional decorative elements establishing their own unique national identity to their work.The capitalist ethos of the era ,established art as a viable commercial proposition.And with improvements in transport and communication Japanese art was able to reach many part of the world where it was embraced with relish.

"The Look"

Beauty was the meme of the fashion look around 1925, powder, rouge, eyeliner and lip stick heavily applied was de riguer. Deathly pale skin teamed with heavily kohled eyes and  rich scarlet lips was "The Look."

Smoking the Advertising Dream

By the 1920's techology had reached a point where mass productionhad reached the point where a large range of goods was avaiable to the average person.Advertisers sold the Hollywood dream, buy this product and you life will become the Hollywood dream. No where was this more blatant, than at cigarette smoking tagetted at women.

Purchase our brand and you to will be dressed in silk and dripping with diamonds.When you smoke our brand you will live the glamorous Hollywood life style, and will find yourself dancing in the arms of a tall dark and handsome stranger.Selling the Hollywood dream was the meme in advertising for the duration of the Art Deco era.